In the last article, we mentioned that it can take an average of 3 to 6 months – or even longer – for a search engine optimization campaign to show substantial bottom-line results. Naturally, this isn’t great news for a lot of online marketers, who aren’t exactly the most patient group in the...

This is a popular question, which is sort of a shame, because there’s no easy answer. Part of the problem comes from the fact that no two people are ever going to agree on what “working” means.  To one, it might mean a double in traffic to their site; for another, it could mean an increase in...