Writing the promotional material for your products and the content on your website is often the most difficult task. The fact is, most marketers are not professional writers. Most are just people who work from home promoting products or services on the web. However, the writing you put on your website...

Often, when a new client comes to us, they’re interested in search engine optimization because they know they can revolutionize the performance of their website or online business. In their enthusiasm, they begin to list their biggest SEO goals – which usually resolve into having one of the top three...

In the last article, we mentioned that it can take an average of 3 to 6 months – or even longer – for a search engine optimization campaign to show substantial bottom-line results. Naturally, this isn’t great news for a lot of online marketers, who aren’t exactly the most patient group in the...

This is a popular question, which is sort of a shame, because there’s no easy answer. Part of the problem comes from the fact that no two people are ever going to agree on what “working” means.  To one, it might mean a double in traffic to their site; for another, it could mean an increase in...